MyLondon: a different perspective

The 2015 Cafe Art MY LONDON calendar

The 2015 calendar. The 2017 calendar will be launched on 10 October 2016.

London was revealed from a new perspective when the Cafe Art 2017 MyLondon calendar was unveiled at Spitalfields Arts Market on Monday 10 October, 2016.

The photos in the calendar were created from a five-day photography contest in early July. One hundred people affected by homelessness were be given single-use (also known as 'disposable') cameras. With training and support from members of The Royal Photographic Society, the contest produced more than 2,500 images of London as seen from the perspectives of people affected by homelessness.

Public choose 2017 calendar photos

An experienced panel of judges representing The RPS, FujiFilm, Homeless Link, Christie’s, Amateur Photography magazine, the London Photo Festival and a photographer who had experienced homelessness chose an exhibition. From this selection, the public voted for their favourite photos in early August 2016.

The back cover of the MY LONDON 2015 calendar

The back cover of the MY LONDON 2015 calendar

Connecting people through photography

All the winning photographers were involved in the calendar production, providing stories and photographs as one of the aims of the project is to connect people through the narratives as well as the images. Homelessness can affect many people and everyone has a different story. The goal of this calendar was to increase understanding of the issues surrounding homelessness in a positive way.

Just over 9,000 2017 MyLondon calendars were printed, up from 3,000 when we began in 2013. 2016's calendar raised more than £40,000 for the vendors and photographers, with the remaining income going back into the project. All the winners in the exhibition received prizes: £50 for the photographs in the exhibition and £100 for the ones in the calendar. Two winning photos, the judges' choice and the public choice, received £150 each. All the prize money comes from income earned from the sale of the 2016 calendar. The Royal Photographic Society also donated prizes for the 2nd and 3rd judges' choices and the 2nd and 3rd public choices.

From 10 October participants in the contest sold the calendar for £9.99. The sales model is the same as the Big Issue magazine: vendors earned 50% of the sale price.

The goal of this project is to empower people to help themselves and gain confidence while earning money for themselves at the same time.

Order the calendar and photographs today here. We still have a few 2017 calendars left.

1 Comment

  1. Thank you, Printhouse Corporation, the printer of our past three consecutive calendars!


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