MYLONDON 2025 calendar & greetings card shop
About the MYLONDON 2025 calendar campaign
We raised £11,000 in pre-sales to pay for the project in September and the calendars and cards are now printed and shipped immediately.
All photographers were given the cameras free of charge and the top 25 winners earn prized money (see below). As well as selling online, we provide calendars and cards for people who are homeless or recently homeless to sell in train stations, office buildings and markets.
How we produced the calendars and cards
One hundred single-use Fujifilm QuickSnap cameras were given to people with lived experience of homelessness at St Paul's Cathedral on July 2nd, 2024.
The crowdfunder will help pay the production costs of the 2025 MyLondon calendars, greetings cards and photos. We pay all the greetings card profits to the photographers who are affected by homelessness. £2,000 in prize money is shared, in 48 prizes, between the top 25 photographers.
Read the BIG ISSUE review of a recent calendar:
https://www.bigissue.com/news/housing/homeless-photographers-london-calendar/
Looking back: Peta Pixel (USA) on MYLONDON (2015)
Photos and cards from before the 2024 project are also being sold in this campaign with 100% of the profits going to the individual photographers.
MYLONDON 2025
From more than 2,000 photos, 25 were chosen by a jury of people from the homelessness-sector and professional photographers. The public then voted on the top 25 photos to choose the most popular ones.
All votes were anonymous - with no name or descriptions given. Voting on the top 25 took place in Ealing Broadway Station and the Canary Wharf Elizabeth line station in late July and early August 2024 and people on the Cafe Art email list also be asked for their opinion.
Each person in the Top 25 will be awarded £50 at the opening to the annual exhibition in October.
There are also cash prizes of £50 for each photo in the calendar and prizes for the first, second and third most popular photos as voted on by the judging panel and also by the public vote. In addition, the judging panel has chosen a best portrait award and a most creative photo award. Both will be announced at the opening to the annual exhibition.
The photographers
The photographers include people who are sleeping rough (outside in parks), people in homelessness-sector hostels and people who have been given public and private housing.
The economic crisis has affected everyone so one of the main focuses of this project is to pay out to the participants. As well as the prize money, participants earn commission on all photographs and cards sold.
After we have printed the calendars vendors from the project can sell calendars and cards and earn an income from the sales. Last year the vendors programme earned vendors alone more than £24,000 which was 50% up on the previous year.
Since 2015 volunteers from The Royal Photographic Society (London branch) have trained photographers with lived experience of homelessness. Not everyone in the calendar is a member of the group but everyone who is interested in welcome to join in. They meet on Saturday afternoons in locations all over London every two weekends, with a training session online in the middle weekend.
The camera
Fujifilm provided 100 QuickSnap one-time-use 400 asa film cameras. Jessops developed and scanned the film and printed the 2,100 photos for a discounted rate.
Environmental features
Fujifilm provided 100 QuickSnap one-time-use 400 asa film cameras. Jessops developed and scanned the film and printed the 2,100 photos for a discounted rate.
The MYLONDON exhibition and calendar are printed in England. This avoids the evironmental impact of shipping, but also employs local people in the production process.
We have not wrapped our calendars in plastic since 2017. The plastic cameras are recycled or used as props to help us sell the calendars.
Using a calendar reduces your impact on the environment by reducing the time spent connected to the Internet. It also helps you to reduce your Cloud content.
Order your MYLONDON calendars and cards below to help us get to our £10,000 goal.
Cover image by Nisha Zala. Greeting card £2.50.
January image by Barry Callaghan ( Greetings card £2.50)
February image by Patrizia Rossi (Greetings card £2.50)
March image by Emane Filal (Greetings card £2.50)
April image by Jason Atmann (Greetings card £2.50)
May image by John Burton (Greetings card £2.50)
June image by Zakia Chowdhury (Greetings card £2.50)
July image by Vivian Boulay (Greetings card £2.50)
August image by John Burton (Greetings card £2.50)
September image by Carol Dawson (Greetings card £2.50)
October image by Emani Filali (Greetings card £2.50)
November image by Cal Anderson (Greetings card £2.50)
December image by Kevin Wood (Greetings card £2.50)
2025 MyLondon calendars, cards & photos: prices, sizes and shipping
(click on arrow to scroll or go to full selection page)
Large wall/hanging £15, Medium wall/hanging £12.50, Small wall/hanging £6, Desktop/standing £12.50, Greetings card & envelope £2.50, A4 (12" x 8") original photos £25
Shipping worldwide from early October 2024, including tracked and environmentally friendly economy mail options. The wall calendar comes in three sizes: Large, Medium or Small. Large is 300mm x 300mm (12" x 12") and the Medium wall calendar is 240mm x 240mm (9.5" x 9.5") and the Small wall calendar is 150mm x 150mm (6" x 6"). The desktop (standing) calendar is 200mm x 200mm with metal spiro coil binding. 8" x 12" (A4)-sized original photographs: we will send the photos with the calendars in October. Greetings card 130 mm x 180 mm, folded with envelope.
